Charactir
Art

3D · Rainbow (now Prism)

A paper lighthouse throwing a flat yellow beam, for an ad-tech company selling clarity.

A red and white striped lighthouse modelled in matte paper, standing on a flat blue ground with a dark blue elliptical hole around its base. Its lamp throws two hard-edged yellow wedges of light left and right across the blue backdrop, drawn as flat shapes rather than as glow.

The lighthouse signifies clarity and transparency.

One of three rendered illustrations for Rainbow, a company that helps the advertising industry give its customers a better ad experience (now Prism). They were made for online marketing, and the brief that mattered was vibrant colour.

The interesting constraint is that the light had to be a shape. A real lighthouse beam is a gradient, and a gradient on a saturated flat ground turns to mud at small sizes and disappears entirely in a feed. So the beam is two hard yellow wedges, with edges, cut straight across the backdrop, which is not how light works and is exactly how a printed lighthouse works. The everything-is-paper treatment follows from that: matte surfaces, one shadow, and a hole in the ground instead of a cast shadow.