
Shanti Yoga is about gathering yourself and finding some peace, and the identity had to be able to say that at the size of a business card, which is where most small identities quietly fail.
The mark is a mandala drawn outward from the wordmark rather than a mandala with a name placed on it. Every petal, dot and ring is the same hairline weight, so the whole thing holds together as one drawing; what varies is only the colour, which rotates through the wheel around the circle. That does two useful things at once. It gives a single-colour mark the appearance of many, and it means the mark still works when there is nothing but line, which is what happens at the head of a letterhead, or foiled, or embroidered.
On the stationery the same drawing does a second job at a completely different scale, printed almost to white across the sheet. It is the same file, not a decorative variant, which is what keeps the set feeling like one identity rather than a logo plus some patterns.
